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Senior Lecturer 

 Ruth Avidar (PhD) is a Senior Lecturer and the head of the marketing communications track. Avidar earned her PhD at the University of Haifa and Master of Arts degree in communication and journalism at The Hebrew University of Jerusalem. Avidar is a former public relations practitioner and her fields of research include online public relations, social media, marketing communications, customer and patient experience, and the influence of new technologies on health care systems.  Avidar has published her studies in leading journals and edited books, and she is a member of the Center for Internet Research, University of Haifa.



Areas of interest

Online public relations, marketing communications, new media, dialogue, and the influence of new technologies on customer and patient experience