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  Latest Publications
 Avidar, R., & Roth-Cohen, O. (2023). Social media theory in public relations: A curation of a neglected topic in public relations research. Public Relations Review, 49(5), 102386
Sassoni Bar-Lev, O., & Avidar, R. (2023). ‘God forbid we’d be infected’: framing and counter-framing of the ‘Corona Cruise Ship’ in Israeli mediaThe Journal of International Communication. (available online April 23, 2023).
Avidar, R., & Magen, C. (2023). Negative spaces as a strategic decision: The case of the Israeli Security AgencyPublic Relations Review, 49(2), 102315.
Roth-Cohen, O., & Avidar, R. (2022). A decade of social media in public relations research: A systematic review of published articles in 2010–2020Public Relations Review 48(1).
Avidar, R. (2021). The challenge of building a favorable reputation for social businessesSocial Business 11(1-2), 80-99(20).