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  Roei's TED talk describing his journey, as one of the co-founders of Canndoc, which started out as a private farm for producing medical cannabis over a decade ago, expanded its activities in Israel and abroad and became a global company. Canndoc underwent a merger with Intercure (a public pharmaceutical company) raised 60M NIS and during Roei's tenure as the company's CEO, reached a value of over 1 billion NIS.
https://www.youtube.com/watch?v=NADeeOWNPFg