About
Senior Lecturer
Dr. Ruth Avidar is a Senior Lecturer and faculty member in the Departments of Communication and Health Systems Management at Yezreel Valley College,
Israel. She heads the Marketing Communication track and is a former PR practitioner.
Dr. Avidar specializes in digital PR, interactivity, AI in PR, and digital dialogue and engagement between organizations and their publics. Recently, she won the Berger Research Award for her research proposal on ethical AI usage in PR.
Dr. Avidar has published her research in leading academic journals and is affiliated with the Global Strategic Communication Consortium (University
of South Carolina) and the Strategic Health Communication Network of of the European Public Relations Research and Education Association (EUPRERA).