Latest Publications
Glam, A.R., Magen, C., & Avidar, R. (2025). Is it indeed mainly a matter of budget? Strategic pitfalls in at-risk youth nonprofits in Israel. International Journal of Strategic Communication, 1-20.
Avidar, R., & Toledano, M. (2025). The relationships between Israeli Pro- and Anti-Vaccination advocates during Pre-COVID Measles crisis: A case for dialogue. Public Relations Inquiry, 0(0).
Mashiah, I., & Avidar, R. (2025). The paradox of technology acceptance: Ethics and strategic implications of artificial intelligence in public relations. Journal of Communication Management, 1-21.
Glam, A.R., Avidar, R., & Magen, C. (2025). Digital dilemmas of nonprofits for at-risk children and youth in implementing dialogic principles. Media Frames, 27 (Hebrew, Peer-reviewed journal).
Mashiah, I., & Avidar, R. (2025). Exploring Israeli media practitioners transition into the favorable high-tech sector. Israel Affairs, 121.
Rechavi, A., Avidar, R., & Roth-Cohen, O. (2024). Geographical-institutional diversity and heterophily in academic research: a social network analysis of international collaboration, research communities and co-authorship in the public relations discipline. Atlantic Journal of Communication, 123.
Avidar, R., & Roth-Cohen, O. (2023). Social media theory in public relations: A curation of a neglected topic in public relations research. Public Relations Review, 49(5), 102386
Sassoni Bar-Lev, O., & Avidar, R. (2023). ‘God forbid we’d be infected’: framing and counter-framing of the ‘Corona Cruise Ship’ in Israeli media. The Journal of International Communication. (available online April 23, 2023).
Avidar, R., & Magen, C. (2023). Negative spaces as a strategic decision: The case of the Israeli Security Agency. Public Relations Review, 49(2), 102315.
Roth-Cohen, O., & Avidar, R. (2022). A decade of social media in public relations research: A systematic review of published articles in 2010–2020, Public Relations Review 48(1).
Avidar, R. (2021). The challenge of building a favorable reputation for social businesses. Social Business 11(1-2), 80-99(20).
Glam, A.R., Magen, C., & Avidar, R. (2025). Is it indeed mainly a matter of budget? Strategic pitfalls in at-risk youth nonprofits in Israel. International Journal of Strategic Communication, 1-20.
Avidar, R., & Toledano, M. (2025). The relationships between Israeli Pro- and Anti-Vaccination advocates during Pre-COVID Measles crisis: A case for dialogue. Public Relations Inquiry, 0(0).
Mashiah, I., & Avidar, R. (2025). The paradox of technology acceptance: Ethics and strategic implications of artificial intelligence in public relations. Journal of Communication Management, 1-21.
Glam, A.R., Avidar, R., & Magen, C. (2025). Digital dilemmas of nonprofits for at-risk children and youth in implementing dialogic principles. Media Frames, 27 (Hebrew, Peer-reviewed journal).
Mashiah, I., & Avidar, R. (2025). Exploring Israeli media practitioners transition into the favorable high-tech sector. Israel Affairs, 121.
Rechavi, A., Avidar, R., & Roth-Cohen, O. (2024). Geographical-institutional diversity and heterophily in academic research: a social network analysis of international collaboration, research communities and co-authorship in the public relations discipline. Atlantic Journal of Communication, 123.
Avidar, R., & Roth-Cohen, O. (2023). Social media theory in public relations: A curation of a neglected topic in public relations research. Public Relations Review, 49(5), 102386
Sassoni Bar-Lev, O., & Avidar, R. (2023). ‘God forbid we’d be infected’: framing and counter-framing of the ‘Corona Cruise Ship’ in Israeli media. The Journal of International Communication. (available online April 23, 2023).
Avidar, R., & Magen, C. (2023). Negative spaces as a strategic decision: The case of the Israeli Security Agency. Public Relations Review, 49(2), 102315.
Roth-Cohen, O., & Avidar, R. (2022). A decade of social media in public relations research: A systematic review of published articles in 2010–2020, Public Relations Review 48(1).
Avidar, R. (2021). The challenge of building a favorable reputation for social businesses. Social Business 11(1-2), 80-99(20).